A UK-based wholesale company with over 15 years of experience, operating in Kazakhstan through a local team, owned warehouse, and deep retail relationships across the region.
Founded in 2011, PixPlayer is a UK-registered video game wholesale company. We specialise in the procurement and distribution of games, merchandise, and consoles to the Central Asian market — with Kazakhstan as our primary operational base.
Through our sister company PixPlayer Kazakhstan, we combine international supply capability with genuine on-the-ground presence: a local team, owned warehouse, customs handling, and direct retail relationships built over more than a decade.
"We don't just distribute games — we open markets that others overlook."
We procure video game titles, merchandise, and consoles at wholesale volumes directly from publishers, studios, and authorised distributors — with a flexible pricing model built for emerging markets.
From import and customs clearance through to warehousing and last-mile delivery, our Kazakhstan entity manages the full in-country logistics chain — ensuring stock reaches retail partners on time and in compliance with local regulations.
For international publishers new to Central Asia, we provide end-to-end market entry support — from pricing strategy and regulatory guidance to connecting you with our established retail network from day one.
We manage stock levels, order forecasting, and fulfilment cycles to ensure consistent product availability — including during peak demand periods such as major title launches and the holiday season.
We maintain direct relationships with Kazakhstan's major retail chains. As a pure wholesale distributor with no owned stores, we operate without conflict of interest — fully aligned with the retailers we serve.
Our Kazakhstan team supports key title launches with in-store activations, influencer campaigns across TikTok, YouTube and local streaming platforms, and PR placements — driving consumer awareness and sell-through.
Kazakhstan is our current active market — one of Central Asia's largest and most dynamic gaming territories. We are building toward broader regional expansion across the four remaining Central Asian nations.
We have been operating in Kazakhstan since the company was founded — building retail relationships, understanding market cycles, and navigating the regulatory environment long before the current market opportunity became apparent to others.
We are not a remote importer. Our Kazakhstan entity operates a warehouse, manages customs, employs a local team, and holds direct retail relationships — giving suppliers a single, accountable partner for the entire in-country journey.
We own no retail stores. Our business model is built entirely around working effectively with both suppliers and retailers — giving both sides a partner whose success depends entirely on theirs.
Registered in England and Wales, we operate under UK corporate governance standards — providing international suppliers with a credible, professional, and accountable partner.
A significant share of Kazakhstan's gaming market currently flows through grey market channels. Our goal is to redirect that demand into official, transparent supply chains.
Our local team runs title launch activations, influencer-driven campaigns, and in-store promotions — helping suppliers maximise sell-through, not just achieve listing.
We welcome enquiries from publishers, distributors, and manufacturers looking to expand into Kazakhstan and Central Asia. Complete the form or reach us directly — our team will respond within one business day.